Fresca Sparkling Water

This branding project introduces a line of zero-calorie sparkling waters infused with cold-pressed fruit juices. The design captures the refreshing essence of the drink through vibrant, liquid-inspired visuals—pairing health-conscious clarity with bold, energetic flavor.

Market

Year of production

2024

Project duration

4 weeks

Overview

The goal was to develop a visual identity for a modern, clean, and vibrant sparkling water brand. With no calories and real cold-pressed fruit juice, the drink needed to stand out as both refreshing and refined. The branding had to appeal to a younger, health-aware audience while visually communicating the sensory burst of each flavor in a fresh, contemporary way.

Process

Each flavor was represented through a custom visual—a liquid-like material in the core color of the fruit, captured in motion. These iridescent, flowing graphics symbolized the essence of cold-pressed juice mixing with sparkling water. Rather than showing literal fruit imagery, the design aimed to evoke the flavor experience—fluid, light, and clean—using texture and form. The use of abstract liquid visuals reinforced the purity and freshness of the drink, while giving each variant a strong, ownable identity.

The packaging and identity revolve around fluid, iridescent backgrounds in bright, translucent tones that reflect each flavor—citrus hues for lemon, soft reds for berries, cool greens for mint-based variants, etc. Minimal typography and clean layout let the color and texture shine, creating a sleek and modern presence on the shelf. The bottle design itself emphasized transparency and lightness, echoing the clarity of the product inside. This visual system was extended across digital media, social posts, and point-of-sale materials to build a consistent, taste-forward identity.

A Refreshing Take on Visual Flavor

The final branding offers a clean yet expressive look that aligns with the product’s core values—zero calories, real juice, and full sensory experience. Through movement, texture, and color, the identity turns flavor into feeling, giving the drink a bold presence that speaks through design before the first sip.

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